EUROPEAN ASSOCS RALLY IN SUPPORT OF MUSIC MOVES EUROPE
Industry associations from across the European Union have pledged their support for a pilot programme that aims to « fill a gap in EU cultural policy »
A who’s who of European music industry associations, including Yourope, Live DMA, Italy’s Assomusica and the newly formed Innovation Network of European Showcases, have voiced their support for Music Moves Europe, a European Parliament-backed pilot project that aims to win monetary support for a “dedicated EU music programme” in the European Union’s next funding round.
A total of 29 industry groups gathered in Brussels last week for the launch of Music Moves Europe, which has been allocated an initial budget of €1.5 million to begin the “preparatory phases for a specific law on music”, similar to the EU’s existing audiovisual guidelines, according to EU agency EURICCA.
“The European Union is focusing on music and culture, and this is where we must step in, along with the major European music associations,” says Assomusica head Vincenzo Spera, while Jens Michow, of German promoters’ association BDV, adds the pilot is the “first step towards creating a promotional programme tailored to the needs of the music industry”.
In an open letter, representatives of the 29 associations urge European Commission president Jean-Claude Juncker to support the introduction of a full-scale European music project after the Music Moves Europe pilot ends in 2020.
“The music sector in Europe is very dynamic and an important contributor to jobs and growth, accounting for 1m jobs and over €25bn in turnover,” it reads. “Europe is home to some of the best composers, artists, music groups, concert halls, clubs, festivals, labels, publishers, producers, engineers, streaming services, music schools, radios, etc., covering all music genres and styles. And millions of Europeans are also actively making music, be it as amateurs or professionals.
“LET’S GIVE OURSELVES THE MEANS TO MAKE THIS ONE OF THE EU’S GREAT SUCCESS STORIES”
“The sector is vibrant and eager to grow, but it also faces significant challenges.
“The music ecosystem must continue to shape and adapt to a fast-changing environment. The ways we listen, record, distribute and play music are constantly evolving. With these changes comes the need to update our tools and skills. All this costs time and money.
“And of course, one of the most crucial challenges is meeting European citizens’ appetite for culture and diversity, as part of their cultural rights. It is important to ensure that the widest diversity of European music can circulate and reach its audience, and that Europe’s artists and citizens are encouraged to fully express their creative freedom.
“This preparatory action is designed to be a first step towards filling a gap in today’s EU cultural policy. The next step is a tailor-made EU music programme with a budget which is proportionate to its economic, social and cultural contribution.
“Among other things, a fully-fledged music programme would help trigger more investment in the sector, boost diversity and increase the mobility of artists and repertoire across borders.
“Let’s give ourselves the means to make this one of the EU’s great success stories »
ref: By IQ on 19 Feb 2018